Skip to main content

Posts

Showing posts with the label new media

'Obama's new media tack can work in RP'

by Maria Althea Teves, abs-cbnNEWS.com/Newsbreak | 07/25/2009 3:46 AM MANILA - It is no secret that US President Barack Obama won partly for using new media in his 2008 campaign. New media is defined by Obama New Media Operations Manager Mary Joyce as a media message created, produced and read by the people. This means media found on the internet, and text messages via mobile phones. Social networking sites have linked internet users to Obama’s webpage in order to know his policies and actively participate in discussions. But there is one key aspect the Obama campaign team is most proud of: getting online donations for the campaign that amounted to $500 million. So what if they paid a dollar to the Obama campaign? Joyce told abs-cbnnews.com/Newsbreak that the psyche behind donating money is that they feel they belong to the campaign. Joyce is also co-founder of digiactive.org, a volunteer organization helping activists around the world to use Internet and mobile phones to increase the ...